Looking for the Best PPC Ad Networks?

Choosing PPC advertising networks has become an increasingly difficult task in recent years. From traditional search engine results pages to social networks or native ads on various websites, marketers must make the best choice to deliver the desired results for their clients. However, this can be overwhelming, especially when there is a well-defined marketing budget.

Have you put all your funds into the Google Ads shopping cart? Ideally, you should choose a few PPC platforms and carefully analyze which ones work best for your company’s chosen strategy. There is no exact plan that can be applied to any type of business. In addition, each PPC ad network comes with its own advantages. Below, we’ll create a list of the top 5 best PPC ad networks in the hope that this selection will help you understand everything.

Google AdSense

Such a list wouldn’t be complete without mentioning Google AdSense, known as the best advertising network. Google works with millions of advertisers, which makes it easier to display relevant and high-quality ads. Not to mention that the network is Google’s main source of revenue.

As a website owner, you can only control the types of ads that appear on your pages. You’ll also have access to reports and metrics that show you how your business is performing. It’s easy to use, and there are no registration fees involved. At the same time, you can display ads relevant to visitors’ interests, and payment is based on the number of visitors who click.

You can place a custom search bar on your site and earn money from ads that appear on search results pages. There must be sufficient ad space and a good ad placement strategy. Subsequently, the ad with the highest bid will appear in the reserved ad slot.

And yet, if Google AdSense is so good, why isn’t it used by everyone? Anyone who wants to join this network needs approval, which means they must comply with all the terms and conditions imposed by Google. For example, many former AdSense members have also been suspended due to allegations of click fraud.

Media.net

Known as Yahoo-Bing, this is a PPC ad network that best explains the dominance of Google AdSense. Two of the internet giants, Yahoo and Microsoft, had to combine their efforts and resources to offer a viable alternative to the ad network launched by Google. Media.net provides relevant advertising and tools that allow you to track your performance in real time.

In short, Bing is Microsoft’s search engine, born primarily as a response to Google’s monopoly, with its first version launched on June 1, 2009. Like Google, Bing allows users to search the web using computers or mobile devices such as smartphones and tablets. Searches target text content, news, videos, photos, and maps.

When we talk about Bing’s performance compared to the rest of PPC networks, a legitimate question might sound like this: Why should we waste time listing our website on Bing if the search engine world is centered on Google? It could be put this way: Google clearly ranks first on the global search engine list, but not considering the Bing network could be a mistake, because we won’t be visible to all users.

Facebook

The second-largest social network in the world, with 2 billion monthly users, is Facebook. Targeting users can be refined based on demographics, interests, and behaviors. If you want to achieve the best results, make sure you understand the different types of Facebook ads and targeting options before putting your budget into play.

Well-designed and well-written ads can be an excellent source of increased website traffic. It’s also an efficient channel for boosting brand awareness, since Facebook’s algorithms are at the forefront when it comes to finding people interested in your brand and product.

Infolinks

After Google AdSense and Amazon Associates, Infolinks ranks third on the list of the most profitable PPC networks worldwide. They generate high revenues for more than 200,000 online publishers in over 130 countries. In-text ads are one of the most popular sources of extra income, as ad units are relatively discreet—they don’t use standard banner space. Instead, ads appear minimized or as hyperlinks, and visitors can simply hover over the link to display the ad.

Infolinks ads are native, free to use, work with all other advertising solutions, and don’t interfere with the user experience. The approval time is short because it’s based more on website content than on the traffic it generates. The program can be easily installed by simply adding the code to your site’s body. If you use WordPress, Joomla, Blogger, or Drupal, you can even install plugins that do the work for you.

AdRoll

AdRoll is another marketing platform that has grown exponentially over the past decade, using the largest data cooperative for advertisers on the market. This means marketers can reach their target audience anywhere on the web while helping customers make a purchase. The retargeting platform uses more than 34 million signals to make marketing predictions for targeting.

Industry data shows that conversion rates for e-commerce are usually between 1% and 2%. This means that 98% of the people who visit your website end up not making a purchase on their first visit. The most effective solution is to re-engage these visitors through retargeting campaigns.

There’s a reason why many advertisers consider AdRoll a leader in retargeting—one of the most cost-effective ways to convert customers who are already interested in your product. When someone visits your site, AdRoll places a so-called cookie in the browser, a small piece of code that allows you to target ads to that person immediately after they leave your site.