Author: admin

Have you heard of emotional marketing? What does it involve, and why is it so effective?

Why do you think people usually choose a particular brand of product or service? Which factors influence them the most? Keep reading this article and you’ll find a series of answers related to online marketing…

Did you know that using too many images in e-commerce can create confusion among consumers?

When we shop online, most e-commerce websites give us the option to view multiple images of the same product from different angles and in various settings, but is this always a good thing? A study…

What strategies do you use for customer loyalty?

Do you want to get more value from each marketing campaign? Then you might need a solid strategy to strengthen your relationship with new customers. For many online stores, loyal customers are the ones who…

Google Analytics eCommerce Dashboard – how well do you know how to use it?

With the help of Google Analytics, we can better identify business growth opportunities while also targeting potential customers more effectively. Data analysis and identifying growth opportunities are fundamental elements of successful marketing campaigns, so let’s…